ARTICLES ABOUT BUSINESS MANAGEMENT

Each month Google has approximately 300,000 queries with the term “tinnitus”. Clearly people are concerned about buzzing in their ears – so why aren’t they showing up at your office for treatment? We spoke with two audiology marketing gurus about how you can better reach the tinnitus client.

Knowing how to sell a hearing aid to someone in your office is easy. Figuring out how to stay in touch with them after they walk out the door is more difficult. We spoke with an audiologist and a customer care advocate about which strategies work and when to know when enough is enough.

When was the last time you updated your marketing plan? While good marketing principles don’t change, effective marketing channels are constantly evolving. A dynamic marketing plan can help you keep your existing customers and reach out to new ones.